The pace, extent, and volume of technology evolution are not hidden from anyone. Every year is marked as an introduction of several innovative technological developments. These innovations and evolutions have taken the competition to new heights. High-tech companies have to keep working on advancements to stay relevant in the market.

Analytics provide valuable insight into the current products and market trends to guide research and innovation. Companies can dig deep into the trends to understand the kind of products and services appreciated by the end-users. It also gives them a sneak peek into the future, enabling them to spend time, efforts, and funds in the right direction. This ensures the research and innovation are well paid off when marketed.