Hotels can use data science with descriptive and predictive analytics to identify the preferences of their customers. They can use their customers’ data, their social media accounts, and historical data to understand their behavior and provide personalized services.

AI technology can be used to speed up the check-in process and make the in-stay more comfortable. Customers can use voice commands to set the room temperature, adjust lights, switch to their favorite channel, etc. All this information can be stored and utilized to provide better services the next time.