The Internet has become a universal platform for social life, business, and entertainment. Millions of people from across the world interact with the Internet and leave their fingertips in the form of likes, shares, views, posts, etc. These fingertips provide great insight into the usage of media content and its impact on the audience.

Data analytics algorithms can be specifically developed to analyze the content of the message and its overtone. The algorithms work in three steps that are capturing, understanding, and presenting

Companies draft the promotional messages and use the algorithm to track the patterns and coincidences. This helps in identifying the sentiments of the text and its impact on the users. The output helps in modifying the text and deliver the users the most effective messages.