Unlike planning a trip or giving assistance in booking tickets and hotels, travel disruption management is focused on dealing with real issues customers can face during their journey to the destination. It is a time-critical process. As the customer is in the middle of a journey, maybe on a foreign unknown land or in air or water, providing an instant response is inevitable.

Travel disruption is mostly associated with business and corporate travel. There can be several reasons for disruption including weather that suddenly turned nasty. In such cases, the customers will be stranded at an alien location and may not be able to meet their consecutive commitments.

Assisting in such a situation by offering an alternative route, ticker for another, or staying location to pass the night can mean a lot. Such services play a crucial role in gaining customers' trust and building an enduring relationship.