As mentioned earlier, tracking not only helps the company but also improves customer satisfaction and delivery process. AI solutions make it possible to keep a close eye on the orders from the point they are made to the delivery.

Often product delivery involved logistics services from third party transporters. From the transport company's point of view, its successful process is going to satisfy the end consumer of the goods as well as the supplier. With order tracking facilities the transport company can provide freight-related real-time information to both the parties. This results in superior quality of service and helps in prospect conversions and customer retention