The key to the success of a telecom company lies in identifying and segregating its customers. Companies need to classify their customers and provide them with targeted and discrete content and services to each group.

To deal with the volatile nature of the industry telcos have to identify the loyal customers and those who rarely or moderately engage with their services. This helps in utilizing the resources and funds in the right direction. It also helps with customer retention and saves the cost of acquiring new customers.

Customers are usually segregated on the basis of value, behavior, lifecycle, and migration possibilities. Information about the categorization of the market enhances the business planning and helps in providing customized services.