Retail analytics provide deep insight into sales and help evaluate performance and optimize business-critical processes. BI helps in recognizing sales patterns and correlations and outliers using appealing visualization and an easy-to-use dashboard.

Companies can find the profitability of a salesperson by analyzing their performance. The analysis can be done based on products, categories, and locations. This insight helps in improving the sales force and increase overall profitability.

Sales analytics also helps in making accurate and timely demand forecasts to avoid missing sales opportunities. Retail businesses would not like to lose sales opportunities owing to a lack of stock availability. Sales analytics reports help in making demand forecasts for each product and reduce the opportunity losses. It considers seasonal offers, ad-campaigns, sales, promotional events, etc to provide precise predictions.