Whether you have a website, web, or mobile application, or deliver your content over any other platform, you need information about how the viewers feel about your content. This helps in adjusting with the visitors' tastes and preferences and provides distinguished services to the consumers. This is where analysis of customer sentiments plays a vital role.

One way to directly ingest the consumers' emotions is to take direct feedback with quick emoticons or ratings. However, other subjective information can also provide valuable insight into customers' minds.

Analytics solutions can capture consumer sentiments by analyzing the manifestation of the language of their response. Using the natural language processing system can identify whether the text response is positive or negative. These algorithms can be applied to social media posts, messages, and conversations to capture emotions.