One of the major investments for a bank or any financial institute is in the employees who are responsible to deliver everyday services. The quest for cost reduction can impact service delivery and dilute the whole essence of banking services. A three-way analytics system is needed to help banks to live up to their fundamentals.

The first analytic aspect is sales and revenue analysis that is focused on operational processes. It provides an insight into customer behavior-based sales patterns that encourages repeatability in sales strategies and function. Analytic reports and business intelligence in sales also enable the management to set sales benchmarks. For instance, the number of new customers acquired in a particular division, evaluating profit for each segment to find the most profitable one, etc.

The second aspect of sales analytics is the analysis of sales performance that is focused on workforce efficiency. It is a great tool to identify obstruction in the performance of the employees working directly with the customers such as teller, sales personnel, and more. This analysis can be performed for different services and products provided by the institute and adapt to align them to meet long-term goals.

The final analysis focuses on different channels that the banks and financial institutes use to deliver services. The online channels and branch sales analysis deals with multiple complex channel interactions of the customers. Often, such interactions begin with one channel and end on another with possibly a different one being used in the intermediate processes. Banks use this analytics data to understand the journey of their customers and provide a seamless experience across all channels.