Digital Transformation | A Business Necessity
Digital Transformation is a process of using technology to radically change your business. It is about reinventing business.
We are going through a technology shift at very fast pace that will transform every business and industry in the world, this trend is called Digital transformation. We must fundamentally change the way we think about our business today.“It is not the strongest of the species that survive, nor the most intelligent, but the one most adaptive to change” – Charles Darwin
Why Digital transformation in needed:
- Customer Influence: Due to Internet and Digital marketing, customers have access to several products to choose the best one and due to this the competition between companies is not limited to domestic market.
- Invisibility of new companies: Rules are changing for the industry and the main reason behind that is start-ups, therefore companies must brainstorm their ideas and optimize process to stay on the market.Rules are changing for the industry and the main reason behind that is Start-ups, therefore companies must brainstorm their ideas and optimize process to stay on the market.
- Constant pace of Innovation: Changes are happening more quickly, every other year innovation become obsolete and replaced by new one. If a company cannot keep up, it will no longer exist.
- Social Media (Twitter, LinkedIn, Facebook): It enables organization to engage with their customers and acquire insights about their likes, dislikes, habits and physical whereabouts enabling organizations to provide individual support, hence boosting customer loyalty.
- Mobile channel and Mobile applications allow interaction with customers anywhere, anytime increasing convenience for them.
- Data Analytics technology to analyse the data gathered from customer’s social and mobile behaviour enables organizations to gain more granular understanding of their customers preferences.
- Cloud Technology provides the platform and infra to deliver customized technology and services in real time. Cloud technology allows organizations to collect and deliver data anywhere, anytime at global scale.